Context: I think this is the first time I joined Coursera course and tried to do the assignment. A bit confused but I tried to follow as much as I can! The course is called Design: Creation of Artifacts in Society by Wharton.
Illustrative campaign describes the importance of family activities and art in the development of a child.
I need to wrote it down in a big and bold statement (literally) to push myself for doing it! 😀
The thing is, i have this idea of Children’s Interactive Art Space and Art Therapy. An art community ground for children so they can play like real artist (in fact they are a true, natural born artist!), meet with other artists, and most importantly: having an interactive activities with their parents.
There are 2 issues that i took, based on the experience in Indonesia:
- Art is not a major thing. They rarely being appreciated and in fact art is considered as a simple things in primary school/ kindergarten. Because it’s intangible and the result can not be measured by grade (supposed to, but here yes they do. Things like ugly drawing get poor mark, sky should be blue, flower should be like this, etc). The process isn’t something to be seen; and it takes time. Yup, 1+1=2 is logic and more acceptable.
- Technology is a new baby sitter. Working parents buy technology to calm their children, this phenomena is also popular in Indonesia. Crying kids? Just give them iPad. It isn’t supposed to be that way… I personally missed the time where there are less technology so children can play in the park with their parents, dinner on the table, and doing fun things together!
The illustrative campaign is one good way to start, IMHO.
[Assignment 1.2]
My fifteen hundred ten gaps are:
1. Something to wake me up in the morning (stronger than a regular alarm).
2. Multifunction agenda + sketch book purse.
3. All in one storage area with lots of compartments & labels.
4. Perfect way to keep the cable (laptop/ phone charger), prevent from damage (when rolling it) and dust.
5. Comfortable and portable back holder for my back-ache problem.
6. Portable laptop base holder to prevent direct touch between the heat and my thighs.
7. Architectural Information for my next website project about community of vintage/ antiques enthusiasts.
8. Perfect concept for my next project about children’s interactive art space and art therapy.
9. Cool, fashionable hanger/ storage for my accessories collections (necklaces, bangles and bracelets).
10. Illustrative campaign (connected to no 8) describes the importance of family activities and art in the development of a child.
I chose no 10 because no 8 is what i’m doing right now (ended up almost in a dead end) and i was thinking that i should pull myself back and create an awareness stage. I’m targeting modern family who lives in big cities (like where i live in) and pretty much get a high exposure of technology so that they lack of family bonding. I would love to create a stage to introduce how important the role of parents for their children, and how art can be a perfect option to help escalate the creativity, sharpen the caracter and create a priceless happy feeling for children.
And oh, illustration is one of my interest and skill. I found illustration is a good way to ‘speak’.
[Assignment 1.3]
[Assignment 1.4]
Above i mentioned that i am now working on a project about children’s interactive art space. An art community ground for children and as an area where parents and children can play together, more like spending a quality time together. I was inspired by these following quotes:
While developing the concept and making a website, i decided to make an awareness stage first, therefore My Gap is:
Illustrative campaign describes the importance of family activities and art in the development of a child.
Why illustrative campaign?
I personally believe that illustration and storytelling is a good way to share things, spread (implied) messages and it’s easy to digest. Because i’m trying to enter the world of children, i choose illustration as a communication tools.
I am so much inspired by vintage print ads from early 60’s to 80’s where they put headline and sub-headline almost together until it feels like a flowing statement. Very strong. And i looooovvveee the fact that they always put sort of simple stories. It feels very warm and inviting 🙂
So then i made a sketch of what my illustrative campaign will look like. Here you go:
Explanation:
- A1 B1 : Headline
- A2 B2 : Short story-like explanation
- A3 B3 : Sub-headline
- A4 B4 : Logo
Singing Bird version.
As we all know, music is also part of the art. I took birds as a representative of music. This remind me of the whistle sad-looking bird in Disney’s Snow White. The idea is to create an engaging and persuasive story like: Birds are always happy and free, because they always sing after one two three. Flying here and there, singing like no one care. You can be happy too! Music is a part of an art. Art is a part of life. Life is what makes someone become somebody. An art a day, makes you happy everyday!
Caught in The Act version.
Ah, children. There are time where we came home and toys were all over the place. It’s nothing compared to realizing that our children finally have a new motto: Wall is The New Paper! Paper mustn’t be blank. It has to be filled with drawings. The idea is similar, to create an engaging and persuasive story like: These children has a new motto: Wall is The New Paper. Their eyes can only see empty space, while their mind told them to paint everything with grace. Hands are just doing what their mind told, and their innocence will melt your angry thought. It’s a process of creativity, we shall let them be. Art is a part of life. Life is what makes someone become somebody. An art a day, makes you happy everyday!
(this page is created as an assignment for Design: Creation of Artifacts in Society course by Karl T. Ulrich –coursera.org. The order might seems odd because I moved this contents from previous blogpost in another platform! 😂)
el.is.in.wonderland 
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