Elfitra dreams in colorful HD displays in her head, so powerful she can control them. She finds simple math stressful and still counts with her fingers. A Visual Communication Design graduate with a focus on Advertising, Elfitra discovered her passion early on, realizing that while math problems left her in tears, her dreams could be vividly remembered and brought to life.
In 2004, Elfitra embarked on her creative journey, which led her to become a Creative Copywriter at a digital marketing and advertising agency in Jakarta. After three enriching years, she delved into Creative and Cultural Entrepreneurship, earning her MBA in 2011 and setting the stage for an exciting adventure.
Elfitra’s path sparkled brightly when she joined Endeavor Indonesia in 2013, a year after its inception. Here, she embraced a multifaceted role, soaking in knowledge from event management, marketing, communications, art design, branding, and community building.
Elfitra loves to sing in the bathroom, do voice overs, and karaoke alone. Although she shows no facial expression when excited, deep inside, she’s bursting with emotion. Her expressive nature finds its way through her doodles, which vary from lazy-style to intricate drawings, depending on her mood.
A fan of tea and cappuccino, Elfitra tries (very hard) not to eat noodles too often (but often times failed). She enjoys mineral water and is constantly seeking balance between her analytical and imaginative sides, whether she’s diving into the intricacies of this dynamic world or letting her hands dance between imagination, design, writing, voice-over, and illustration.
Now, her journey takes an international turn at the Indonesian Embassy in Athens as Staff for Political Affairs division, adding a new chapter to her narrative. Her alter ego, Alicemodjo, showcases another dimension of her creative universe at www.alicemodjo.com or on Instagram @alicemodjo.
With lots of hugs and love,
Alicemodjo
el.is.in.wonderland 